Tradeshow Marketing

    Tradeshows are all about getting the attention of attendees strolling the isles.  From traditional giveaways like pens & notebooks, to consumables like donuts & coffee, companies have to be creative with marketing tactics that get attendees inside their space. However, most tradeshow exhibits lack the ability to hold the attention of the passerby for more than a few seconds.     
  Enter, the magician! With a quick search of the web, you'll see that hiring a magician is one of the top ways to get people INSIDE your booth! Actually, its a close 2nd only to product demos. An experienced magician is skilled at creating positive energy & excitement for everyone around. Thus reeling in your new clients, group by group!
 What do people do after seeing something amazing like a magic trick? THEY GO TELL EVERYONE! I see this everyday & at tradeshows, its a fast moving cycle of positivity that brings more & more people to your booth for the duration of the event! And in many cases, even AFTER the floor is closed!
  In addition to being entertained & having their minds etched with a remarkable memory, your guests can leave with custom printed playing cards with your information! Imagine that. A tradeshow giveaway that they will constantly think & talk about and one that they WILL remember forever. Unlike the bag full of pens, tablets, & stress balls that will eventually end up in the trash.  
   When I'm working a booth, I am constanly greeting people as they walk by. My goal is to represent your company in a professional manner, as I should. I pride myself in being nice, calling people by their names, starting conversations, & last but certianly not least, entertaining them! After all, this is YOUR audience, not mine. All the while communicating YOUR message. Before they know it, an unbelievable magic trick turns in to information about your products. This leads to conversations with you or your sales reps, potentially generating revenue for your business. Its a marketing tactic that works, & it works very well!